Issued electronics giant and smartphones Apple report on the level of interest rates and profits, saying it is still lower than expected for the market, reaching net profit to 13.1 billion dollars (8.7 billion pounds), and thus did not achieve an increase on the rate of profit the previous year's past. This is due to the costs associated with the launch of a new product.
The company said that sales rates achieved by any devices iPhone and iPad contributed to the rise in profit rates by 18 percent at $ 54.5 billion, but the value of Apple shares fell in after-hours trading because the volume of sales in the iPhone was disappointing.
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The stock losses the company may be impaired by 30 percent since September / September last on expectations that the company could lose its ability growing superiority due to competition, as they face the company's products increasing competition from Samsung and the rest of the other companies that rely on the operating system Android in its .
Some analysts assert that the competitiveness of Babylon Tqllaha prices of their products as the real key market prices often Apple can not compete with the prices of other companies that put at cheaper prices.
But not Apple shares alone that suffer from lower stock prices, with prices of shares Samsung rose 1.7 percent on the back of sales disappointing in front of the iPhone, while lower shares of LG that provide Apple screens for their products rose 3.1 percent, while it decreased Hon Hai shares, which collects devices iPad, iPhone, fell 3.2 percent.
Apple said it was able to sell 47.8 million iPhone devices during the first quarter, compared to the sale of 37 million units in the same period last year, selling 22.9 million units iPad compared to 15.4 million in the same period in 2011.
He predicted by many analysts to succeed devices iPhone in achieving good sales after the launch of iPhone 5 to crash barrier fifty million, he said Tim Cook CEO of Apple: "We are delighted that we have achieved sales of $ 54 billion and we sold 75 million a quarter and one of the year, we have much confidence in our product line, we will also continue our innovations even get to the production of the product e the best in the world. "
But Jeff Sica of Sika Corporation and Wealth Management was among the analysts who have a different opinion, he said: "The number of sad for profits compared to what was expected," he said, adding that Apple is suffering from the curse that everyone expects them better.
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